Training Manuals and Toolkits
Multicultural Marketing Resources Reference Library/Knowledge Center
(Price Ranges From $300 - $2,500, depends on membership level)
The Multicultural Marketing Library serves as a resource for new and experienced marketers whose companies target, or help others target, the Hispanic, Asian American, African American, women, gay/lesbian and other cultural markets.
The Library houses in-depth background information on each market as well as relevant articles and information on best practices. Library members can access statistical data on specific ethnic and cultural groups, Census and demographic information, books on the current trends in multicultural marketing, and studies on consumer buying habits and buying power.
Multicultural Marketing Newsletter -
$125 for 1-Year Subscription
Multicultural Marketing News (MMN) is a bimonthly newsletter filled with news briefs about minority- and women-owned companies and corporations who market to these groups. It also contains an updated listing of upcoming multicultural events. MMN is enhanced by its sister publication Multicultural Marketing News Online (MMR News). This is the email version of MMN is sent out by email one month after the published version.
For the above two products go to: http://www.multicultural.com
Diversity Activities and Training Designs
36 activities, 9 lecturettes, and 25 training designs complete with reproducible checklists, charts, and masters for overheads. The activities range from 15 minutes to 3 hours. $159. Contact: info@omaraassoc.com
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